The Heart Behind the Hustle: Why I’m Finally Claiming My True Calling

By Beviyan Wilson — Design Queen. Dream Launcher. Founder of Pink City Corporation.

Let me be real with you.

I’ve helped businesses in over 17 industries — from chefs and realtors to boutiques, trucking companies, and nonprofits. I’ve worked with millionaire authors, celebrities, corporate teams, and international nonprofits. I’ve coached first-time founders, scaled six-figure brands, and consulted with new networks you now watch on TV.

I've worn all the hats. And I’ve delivered — every time.

But for years, despite the success and the five-star reviews, I struggled with one thing: choosing a niche.

Why I Stayed Broad (And Why That’s Changing)

As a single mom and entrepreneur, niching down used to feel like putting all my eggs in one basket — and let’s be honest, when you’re paying bills, raising a child, and building a legacy at the same time, you don’t get the luxury of choosing wrong.

And sometimes, it felt safer to keep things open. To help everyone. To stay marketable, flexible, and accessible.

But that safety came with a cost: alignment.

Because deep down, I knew exactly who I was meant to serve — I was just afraid the world wouldn’t support it.

From Movement to Mission-Driven Business

When I first launched Pink City Corporation, the mission was bold and beautifully clear:

Unite. Empower. Educate. Entertain WOMEN.

It started with a tagline — “Welcome to the Multi-Division Organization Created With You In Mind” — and grew into something bigger than I ever imagined.

In 2008, I launched Project Curve Appeal and hosted the very first Curve Appeal Beauty & Fashion Expo. What came next was a movement — and the original FACES of Curve Appeal. Together, we built something powerful: chapters, conventions, national campaigns, and eventually a global sisterhood called the Pink City Sisterhood.

By 2017, we evolved into The Curvy Alliance — but the mission never changed: to empower women of all sizes and stages through confidence, community, and entrepreneurship.

That mission still burns in me today.

The Honest Truth About Supporting Women

Even with all of that legacy, I hesitated to go “all in” on women.

Because — let’s tell the truth — women don’t always support each other the way we should. Especially in business.

And I wondered…Would I be supported if I focused solely on women?Would people still see my value?Would they pay me what I’m worth?

So I stayed broad.

But not anymore.

What Motherhood Taught Me About Purpose

Becoming a mom changed everything. The world looks different now.

I see the needs more clearly. I see how expensive everything is. I see how easily women — especially moms and creatives — get left behind. And I feel every ounce of pressure to “make it” while staying present, faithful, and grounded.

I’ve been tempted to refocus only on my wealthy clients. To go all-in on corporations and rich clientele who can afford my rates — and yes, I’ll still serve them with excellence.

But my heart is still with the woman trying to figure it out. The faith-led, passion-filled, creative genius who just needs strategy, systems, and someone to believe in her.

She’s the one I can’t stop showing up for — because she’s me.

You Wouldn’t Believe My Testimony

Let me pause and say this: you wouldn’t believe my whole testimony.

I have been through more than anyone should ever have to face.I am not just a strategist, a brand expert, or a creative — I am a survivor.

This business? This movement? This sisterhood? It was born from pain, but it now lives in purpose.

And I know for a fact that what almost broke me, built me. So if you’re reading this and your story feels messy, don’t count yourself out. You’re exactly the kind of woman Pink City was built for.

The New Era of Pink City Corp

Now, we’re entering a bold new chapter — one that honors the past while expanding the vision.

Pink City Corporation is now a safe place for women — and a full-service creative agency that helps women thrive in entrepreneurship, true community, and sisterhood.

We serve women at every stage of their business journey, with the tools, guidance, and support to turn your vision into a legacy.

Here’s a glimpse at how we do it:

✨ Phase 1: The Launch Lab

For women with a dream and a domain name, but no clue what comes next. We help you launch with confidence and clarity — from branding and web design to strategic planning and digital tools.

✨ Phase 2: The Growth Suite

For those who’ve started but feel stuck. We help you streamline, systemize, and scale with services like automation, marketing, and business coaching.

✨ Phase 3: The Legacy Level

For established brands ready to elevate, expand, or exit. Think luxury rebranding, team development, premium media kits, press coverage, and CEO-level support.

No matter where you are in your journey — there’s a space for you here.

And if your business has a problem? I’m who you need.

From Brillionaire to Mogulista — I Do This.

Some people call me a Brillionaire — brilliant with billion-dollar ideas.Others call me a Mogulista — the Queen of Business Solutions.And to be honest? I own every bit of it.

I’ve got ideas that don’t stop. Solutions for days. Creativity on command.I’m the one you call when you’re ready to stop playing small — and start playing smart.

Since 2006, I’ve mastered skills that allow me to serve everyone from small startups to millionaire authors, celebrity brands, high-level nonprofits, and corporate clients.I don’t just talk it. I build it. And I bring it to life with excellence.

We Help Women Turn Their Stories Into Platforms

One of the most powerful things we do at Pink City Corp is help women turn their pain into purpose — and then into profit.

We encourage women with real-life testimonies to share their stories through books, blogs, podcasts, and platforms. We’ve helped survivors become published authors, bloggers, and content creators — turning trauma into therapy and healing into income.

We don’t just turn lemons into lemonade —We turn them into Pink Lemonade.

Because women deserve to be seen, heard, healed, and paid for the wisdom they earned the hard way.

Why This Isn’t Just About Business

Let me be clear: you don’t have to believe what I believe to work with me.But if you’re led by faith, you’ll feel seen here.

This is a sacred space for women of purpose.A place where strategy and spirituality sit at the same table.Where we launch brands — and build legacies.

This is about community.This is about confidence.This is about calling.

You deserve to thrive. You deserve support.You deserve someone who sees the vision in you — even when life clouds it.

That’s why I’m here.

My Mission Hasn’t Changed — It’s Just Evolved

From Pink City Corporation…To Project Curve Appeal…To The Curvy Alliance…And now to this agency — the mission remains:

To Unite. Empower. Educate. Entertain. Support. Develop. And Uplift Women.

But now, we’re building more than brands.We’re building safe spaces, bold voices, and lasting sisterhoods.

And Yes — We Still Have A Membership "Girls Club" ❤️ Pink City Sisterhood and The Pink Boardroom

There’s still community.There’s still mentorship.There’s still sisterhood, support, laughter, and late-night strategy calls.

Because no woman building something great should have to do it alone.

Final Word

I’m not afraid to niche down anymore — because I know exactly who I’m called to serve.

To every woman with a dream, faith in her heart, and fire in her soul:Let’s build this thing together.

You’re not alone anymore.

—Beviyan WilsonDesign Queen. Dream Launcher. Founder of Pink City Corp.“Where Purpose Meets Power.”